How can I set up pricing rules?
All products imported to your store from AliExpress imports in their original prices. To make your business profitable, you have to determine and set markups/margins in Oberlo > Settings > Global pricing rules, which will apply to all imported products after clicking Apply pricing rules to existing products.
In this article:
- How do I set my markup/margin price?
- How do I set my advanced pricing rules?
- What are the 'Compared at price' and 'Assign cents' features?
How do I set my markup/margin price?
Your markups/margins are determined by the Price Multiplier which can be found in your Oberlo > Settings > Global pricing rules page
- Global Pricing Rules Tab Features
- Save to apply pricing rules
Oberlo can either multiply or add a fixed markup to the original AliExpress.com price by the number you set in the Price Multiplier field.
Price Multiplier - multiplies the original AliExpress.com price by the number you set in the Price Multiplier field.
Fixed Markup - allows you to set a fixed amount that is added on top of your original product price.
If you set the price multiplier to 5, and import a product that costs $10.00 on AliExpress.com, Oberlo will set your retail price at $50.00. Also, if you set a fixed markup to 5, then same product’s retail price will be set at $15.
After you set new pricing rules don't forget to click the Save Settings button. Your determined pricing rules will be applied to all products which you are going to import.
Note, that the Price Multiplier does not update the prices of previously imported products.
To update and apply the pricing rules to already existing products, click the Apply pricing rules to existing products option.
On a new tab, you can update the type and scope.
When ready, click the 'Apply' button and your product prices will start updating.
The number of products left to update does not change automatically. To follow up on how many products are still remaining, just refresh your Global Pricing Rules page and the number will update.
How do I set my advanced pricing rules?
Advanced pricing rules can be used to set your product markup depending on different cost ranges.
For example, if you import four products to Oberlo that cost: a) $5 b) $15 c) $25 d) $35.
Then the product retail prices in your store would be set as follows:
- $25 ($5 multiplied by 5)
- $60 ($15 multiplied by 4)
- $75 ($25 multiplied by 3)
- $70 ($35 multiplied by 2)
You can also enable a ' Compared at price' markup in your settings and apply it to different product cost ranges.
Read more about the Compared at price feature here Shopify's article.
What are the 'Compared at price' and 'Assign cents' features?
Compared at price
cost determines how much you will charge for products (and It determines your margins). Whereas the
Automatic compared at prices are set in your Oberlo settings page. Just enable Set your compared at pricing rules option:
And set your Compared Price Multiplier:
This feature works the same way as Price Multiplier or Fixed markup.
Note: the compared at price multiplier should always be of greater value than product cost multiplier
For example, if you set the compared price multiplier to 3 and the price multiplier to 2, and then import a product that costs $10.00 on AliExpress.com, Oberlo will set your retail price at $20.00 and old retail price/compared price at $30.00.
You can set a specific cent value for your retail price. The assign cents menu is located in Oberlo Settings > 'Global pricing rules' tab. We will use this value when forming the final price for your items.
For example, if you want the cost of your product to be XX.99 then add 99 to the fields below: